From customer systems to product ownership.
Director, Product Manager
Develop AI-enabled CRM products and workflows that improve seller productivity and effectiveness. Partner across Sales Operations, Marketing Operations, and Engineering to translate seller needs and operational requirements into scalable product capabilities.
CRM & Lifecycle Marketing
Built the lifecycle program for Apple Ad Platforms from scratch — strategy, execution, and measurement. Increased customer activation by 50% and retention by 30% by compressing time-to-value and removing friction at the moment customers were most likely to expand.
CRM & Omnichannel Strategy
Built the CRM infrastructure to unify hardware customer data and deliver a connected experience across channels — from first purchase through long-term retention.
Marketing Automation Strategy & Operations
Built an automated ABM program that put personalized, data-driven growth offers in front of enterprise clients at scale — designed around seller workflows and fueled by behavioral signals. Generated $50M+ in attributable revenue.
Digital Marketing & CRM Strategy
Led the evolution of Dell's consumer email program from mass broadcast to signal-driven segmentation and triggered campaigns. Won a Marketing Sherpa Award for Innovation for a new product launch program that set a new standard for personalized outreach.