I’m a Director, Product Manager at Visa, developing AI-enabled CRM products that help sellers work more efficiently and effectively. My product perspective is grounded in 15+ years building customer-journey, analytics, and growth systems at Apple, Google, and Dell.
I ask why users behave as they do before accepting a feature request or opening the dashboard. Then I use research and data to test the explanation.
Analysis is useful only when it changes what the team builds, how it measures success, or what it chooses not to pursue.
I connect data, rules, workflows, interfaces, and operating constraints so the product works beyond a single feature or launch.
I work across business, operations, design, data, and engineering to resolve tradeoffs and create shared ownership of the outcome.
Understand behavior. Find the signal. Build the system. Improve the outcome.
Develop AI-enabled CRM products and workflows that improve seller productivity and effectiveness. Partner across Sales Operations, Marketing Operations, and Engineering to translate seller needs and operational requirements into scalable product capabilities.
Built the Apple Ad Platforms lifecycle program from the ground up, owning strategy, execution, and measurement. Activated advertisers faster, reduced churn, and grew spend by removing friction at the exact moment customers were ready to expand.
Built the CRM foundation that let Google Hardware treat every post-purchase touchpoint as one relationship instead of separate channel silos.
Built an automated ABM program that put personalized, data-driven growth offers in front of enterprise clients at scale, designed around seller workflows and fueled by behavioral signals.
Led the evolution of Dell's consumer email program from mass broadcast to signal-driven segmentation and triggered campaigns. Won a Marketing Sherpa Award for Innovation for a product launch program built around behavioral triggers instead of send dates.
I didn’t leave my previous experience behind when I moved into Product Management. I moved upstream—from operating customer and revenue systems to building the products behind them.