Work
Apple / Ad Platforms
Built a lifecycle marketing program from scratch. The Onboarding series helped self-serve advertising customers successfully promote their apps on the App Store — delivering a +50% increase in customer activation and +30% increase in retention.
Google / Ads
Led the strategy and operations for an in-house marketing automation platform. Allowing sales teams to deliver customized cross-sell and upsell opportunities to their clients – saving hundreds of hours and driving millions in revenue each year.
Google / Hardware
Led transformation project to unlock customer data and build process and capabilities enabling marketing teams to deliver personalized content to customers.
Dell / Consumer & Small Business
Led the strategy and operations for an in-house marketing automation platform. Allowing sales teams to deliver customized cross-sell and upsell opportunities to their clients – saving hundreds of hours and driving millions in revenue each year.