Experience

Selected roles and impact

Apple — CRM & Lifecycle Marketing (Ad Platforms)

  • Grew global advertiser activation +50% and retention +30% by launching full-funnel journeys.

  • Increased advertiser spend +40% by partnering with sales, engineering and insights to deliver tailored upsell campaigns.

Google — CRM Product & Demand Generation (Hardware)

  • Improved customer segmentation and personalization by unifying customer data sets and introduced a novel customer-value scoring model. 

  • Increased efficiency +40% by improving workflows to reduce costs and campaign build times.

Google — CRM Marketing Automation Strategy & Ops (Ads)

  • Led strategy and operations for a global account-based marketing automation platform that enabled sales to drive +$xxM annual revenue with personalized cross-sell and upsell campaigns.

Dell — CRM Strategy & Operations (Consumer & SMB)

  • Directed global e-comm email + cross-channel programs → $xxxM+ annual measurable impact.

  • Built measurement, forecasting, and testing plans to increase revenue, engagement and retention.