15 years at Apple, Google, and Dell building programs that activate customers faster, retain them longer, and expand their value over time. Lifecycle strategy, CRM architecture, and measurement that proves the work.
Identify the critical moments in the customer journey and build the playbooks that turn them into revenue.
Build scalable, repeatable frameworks that turn opportunities into compounding results.
Connect data, tools, and process into a system that makes the strategy executable at scale.
A career built on turning customer insights into measurable outcomes.
Built the Apple Ad Platforms lifecycle program from the ground up, owning strategy, execution, and measurement. Activated advertisers faster, reduced churn, and grew spend by removing friction at the exact moment customers were ready to expand.
Built the CRM foundation that let Google Hardware treat every post-purchase touchpoint as one relationship instead of separate channel silos.
Built an automated ABM program that put personalized, data-driven growth offers in front of enterprise clients at scale, designed around seller workflows and fueled by behavioral signals.
Led the evolution of Dell's consumer email program from mass broadcast to signal-driven segmentation and triggered campaigns. Won a Marketing Sherpa Award for Innovation for a product launch program built around behavioral triggers instead of send dates.
Available for full-time, fractional and consulting roles.
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